Environmental sustainability has become a recurring theme in IELTS Writing Task 2, appearing in approximately 15% of recent tests. The media’s role in promoting sustainability is particularly relevant, as it intersects with technology, social responsibility, and environmental awareness – all popular IELTS topics.
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Similar to role of social media in promoting sustainable lifestyles, this topic requires candidates to analyze complex relationships between media influence and environmental consciousness.
Media's Impact on Environmental Awareness
Sample Question Analysis
Some people believe that media (television, newspapers, and social media) should focus more on environmental issues and sustainability. To what extent do you agree or disagree with this statement?
This question requires candidates to:
- Express their position on media’s role in environmental awareness
- Support arguments with relevant examples
- Consider potential counterarguments
- Provide a balanced discussion
Band 9 Sample Essay
Environmental consciousness has become increasingly crucial in our rapidly changing world, and I strongly agree that media platforms should dedicate more coverage to sustainability issues. This expanded focus would serve multiple essential functions in promoting environmental awareness and action.
Firstly, mass media has unprecedented reach and influence in shaping public opinion. When major news outlets consistently highlight environmental challenges and sustainable solutions, they can effectively raise awareness across diverse demographic groups. For instance, documentary series like “Blue Planet” have dramatically influenced public attitudes toward plastic pollution, leading to concrete policy changes in many countries.
Moreover, regular media coverage of sustainability initiatives can inspire and educate the public about practical solutions. Social media platforms can showcase innovative environmental projects and sustainable lifestyle choices, making them more accessible and appealing to the general public. This approach has proven particularly effective in how to promote ethical consumerism in the fashion industry, where media attention has significantly influenced consumer behavior.
However, this increased focus must be implemented thoughtfully. Media outlets should ensure their coverage is accurate, balanced, and solutions-oriented rather than purely alarmist. They should provide concrete actions that individuals and communities can take, similar to importance of public transport in reducing traffic congestion.
In conclusion, while media should certainly increase its focus on environmental issues, this coverage must be both informative and constructive to effectively promote sustainable practices and behaviors.
Media Coverage of Environmental Initiatives
Band 7 Sample Essay
I believe that media outlets should definitely increase their coverage of environmental issues and sustainability. This increased attention could help create more awareness and encourage positive changes in society.
The media has a strong influence on people’s thoughts and behaviors. When newspapers and TV shows talk more about environmental problems, people become more aware of these issues. For example, when news channels show the effects of climate change, like melting glaciers or extreme weather, it helps people understand why we need to protect our environment.
Social media also plays an important role in spreading information about sustainability. Many young people learn about environmental issues through platforms like Instagram and Twitter. These platforms can show easy ways to live more sustainably, like reducing plastic use or saving energy.
However, some people might argue that there are other important topics that need media attention too. While this is true, environmental issues affect everyone’s future and deserve special attention. The media can balance different topics while still giving proper importance to sustainability.
In conclusion, I strongly agree that media should focus more on environmental issues because this can help create a more sustainable future for everyone.
Key Vocabulary
- Sustainability (n) /səˌsteɪnəˈbɪləti/ – ability to maintain at a certain level
- Environmental consciousness (n) /ɪnˌvaɪrənˈmentl ˈkɒnʃəsnəs/ – awareness of environmental issues
- Unprecedented (adj) /ʌnˈpresɪdentɪd/ – never known or done before
- Alarmist (adj) /əˈlɑːmɪst/ – exaggerating possible dangers
- Initiative (n) /ɪˈnɪʃətɪv/ – an important act or strategy
High-scoring Sentence Structures
- “Not only does media coverage raise awareness, but it also inspires action.” (Correlative conjunction)
- “While some argue against increased environmental coverage, the benefits clearly outweigh any potential drawbacks.” (Complex sentence with concession)
- “The more media attention sustainability receives, the greater public understanding becomes.” (Parallel structure)
Would you like to practice? Write your own essay response to this question in the comments below, and we’ll provide feedback on your work.
