The topic of cultural awareness in international business frequently appears in IELTS Writing Task 2, particularly in recent years as globalization continues to shape our interconnected world. Let’s explore Cultural awareness in international business through carefully analyzed sample essays that demonstrate different band scores.
Nội dung bài viết
Diverse business team discussing cultural awareness in international meeting
Task Analysis
Some people believe that businesses should adopt the local customs and culture when operating in different countries, while others think they should maintain their own culture and practices. Discuss both views and give your opinion.
This question requires candidates to:
- Examine both perspectives on business cultural adaptation
- Present balanced arguments
- Provide a clear personal stance
- Support ideas with relevant examples
Sample Essay 1 (Band 8-9)
In today’s globalized economy, The importance of cultural awareness in global business has become a crucial consideration. While some advocate for complete cultural adaptation, others support maintaining original corporate practices. I believe a balanced approach combining both elements is most effective.
Those supporting local adaptation argue that understanding and embracing local customs creates stronger market connections. For instance, McDonald’s successful operation in India demonstrates this approach, where they modified their menu to include vegetarian options respecting local religious beliefs. This cultural sensitivity has helped many multinational corporations build trust and establish long-term presence in foreign markets.
Conversely, maintaining original corporate culture has its merits. Companies like Apple have succeeded globally while preserving their distinctive corporate identity and operational standards. This consistency ensures quality control and brand recognition worldwide. Furthermore, it can introduce innovative practices to local markets, potentially benefiting the host country’s business environment.
However, I contend that the most successful approach combines both perspectives. Companies should maintain their core values and operational standards while adapting to crucial local cultural elements. This balance allows businesses to leverage their unique strengths while demonstrating respect for local customs, creating a truly global yet locally relevant presence.
Sample Essay 2 (Band 6-7)
The question of whether businesses should adopt local customs or maintain their own culture when operating internationally is important today. How does cultural exchange benefit international relations is a key consideration in this context.
Some people think businesses should follow local customs. This helps companies understand local customers better and avoid cultural mistakes. For example, many Western companies in China use local social media platforms like WeChat instead of Facebook. This shows respect for local practices and helps them connect with Chinese customers.
On the other hand, some believe companies should keep their own culture. This helps maintain quality standards and brand image. For example, Japanese companies often keep their management style when operating abroad because it’s part of their success.
In my opinion, companies should try to balance both approaches. They should respect local customs while keeping their important business practices. This way, they can be successful in different countries while staying true to their values.
Band Score Analysis
Band 8-9 Essay:
- Sophisticated vocabulary and complex structures
- Clear organization with well-developed ideas
- Effective use of examples
- Coherent argument development
- Natural linking devices
Band 6-7 Essay:
- Good but simpler vocabulary
- Basic argument structure
- Limited example development
- Some repetition
- Basic linking devices
Key Vocabulary
- cultural sensitivity (n) /ˈkʌltʃərəl ˌsensɪˈtɪvɪti/ – awareness and respect for cultural differences
- corporate identity (n) /ˈkɔːpərət aɪˈdentɪti/ – unique characteristics of a company
- operational standards (n) /ˌɒpəˈreɪʃənl ˈstændədz/ – established business procedures
- market presence (n) /ˈmɑːkɪt ˈprezəns/ – existence in a particular market
- globalized economy (n) /ˈgləʊbəlaɪzd iˈkɒnəmi/ – worldwide economic integration
Consider practicing with similar topics like role of museums in preserving cultural heritage and One culture vs. cultural misunderstandings to enhance your understanding of cultural topics in IELTS Writing Task 2.
